Entering & Assessing New Markets
Entering new markets is critical to growth but can have enormous potential for both business opportunity and risk. It can stretch resources and expose a company to unexpected risks, which might not only thwart a successful market entry, but damage a company’s reputation.
Kroll helps companies build profitable businesses in new markets by mapping the competitive landscape, identifying and reviewing potential partners, assessing revenue durability, and understanding the impact of regulatory changes, political and operational risks. For companies operating or entering markets where there may be political volatility, history of civil unrest, or strong influence of corruption, it is vital to gain an understanding of the risks to your business.
How Kroll can help